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As MTN Business sought to launch an online sales platform for enterprise clients, I was brought on board as Online Channel Manager to lead this greenfield initiative end-to-end.
Recognizing the online sales domain expertise gap, I conducted an opportunity analysis to crystallize platform requirements and inform digital marketing plans tailored to niche acquisition channels for optimal enterprise deal flow.
I spearheaded platform design focused on frictionless purchase journeys and account management capabilities.
Working cross-functionally ensured back-end system integrations, inventory syncing with the CRM, and customer support readiness for scale.
As channel leader managing sales agents and marketing specialists focused on enterprise digital engagement, I prioritized capability building through coaching and development to foster consistent conversion performance across the board.
• Grew total online channel revenues by over 40%+ year-on-year
• Achieved over 30% average monthly sales growth
• Maintained high platform CSAT alongside rapid user growth
The successful large-scale expansion of this online sales channel for MTN Business in such a short time demonstrates specialized skills in digital transformation, sales enablement, and data-driven growth strategy tailor-made for the telecom enterprise sector.
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